UPDATE: DUE TO RECENT NEWS EVENTS, WE'VE EXTENDED THE DEADLINE TO APPLY TO 11:59 PM ON SUNDAY, JANUARY 24.
We are excited to announce that NPR’s Story Lab Workshop has opened for another round of applications. Over the last 5 years, the Story Lab Workshop has supported dozens of teams from across the country with direct mentorship, targeted training and partnership opportunities. NPR’s goal is to help teams create impactful audio projects, as part of NPR’s strategic plan to realize the power of our local/national network to meet the on-demand needs of our audience.
This year, we are accepting applications from NPR Member stations, independent producers and NPR staff. We are seeking submissions for ambitious podcasts, special series, and other long-form audio projects that exhibit high-impact journalism and creative storytelling.
In particular, Story Lab is looking to support NPR’s goal to attract new and diverse audiences. As NPR CEO John Lansing put it, “We embrace the responsibility and power we have to reflect the fullest truth of our diverse nation in our content, and to live up to the highest ideals of inclusion in our company.” Specifically, NPR is looking to grow Black and Latinx audiences with stories that serve listeners across the country.
Here’s the criteria that we’ll use to evaluate submissions:
- In the spirit of public media, we’re looking for projects that expand our audiences and the communities we serve.
- We will only consider new, original projects (not existing podcasts or second seasons).
- We’re open to regional stories with national importance but also hyperlocal projects.
- We’ll consider candidates’ prior experience, commitment to collaboration, and ability to participate. In particular, please let us know the resources you have so we can be sure the project is feasible.
- Traditionally we’ve focused on narrative and investigative podcasts. Those still have preference but we are also open to news, comedy, arts and entertainment, and interview formats.
- We will prioritize submissions that bring diverse voices and approaches to the process and are aligned with NPR’s strategic priority to grow Black and Latinx audiences.Again, we will prioritize submissions featuring racial/ethnic diversity.
A panel of NPR news managers, editors and producers, as well as representatives from AIR, will evaluate the submissions. If your team becomes a finalist, we will ask for a letter of support from your station or supervisor.
If your project is selected, participants can expect:
- Mentorship: Your team will be paired with mentors at NPR who will be available to offer editorial guidance and connect you with resources at NPR. We thank our partners at AIR for agreeing to help mentor independent teams, if selected.
- Online Workshop Sessions and Training: NPR will provide sessions via video conferencing on a range of topics from managing workflow to marketing and distribution.
- Networking and Collaboration: The selected teams will meet each other and NPR staff virtually to share advice and best practices.
- Partnership opportunities: The main purpose is providing training and support. While not guaranteed, previous partnership opportunities have included:
- NPR partnership in producing and distributing a podcast (In 2020, we distributed Workshop podcasts Louder Than A Riot and No Compromise. In 2021, we will distribute KQED’s Unsealed (working title)).
- Featuring a station podcast on an NPR podcast
- Airing pieces from a podcast on NPR news magazines
To apply, sign in or create a submittable account below and the form will appear. Applications must be completed by 11:59 pm PT on Sunday, January 24. We will let the selected teams know the week of February 15. The Workshop will take place over six months and starts in the spring.
Don’t have a project ready just yet? Story Lab will open workshop submissions again next year, so stay tuned for more opportunities.
If you have any questions, please first refer to our working FAQ document, or email firstname.lastname@example.org. We look forward to learning more about your projects.
Michael May, NPR Story Lab and Argin Hutchins, NPR Training